Case studies
In-depth product design projects, from complex business problems to shipped solutions.
CrowdPay
Redesigning Appen's internal payment platform to simplify global payment operations.
DAWN CORPUZ-IMBAO · UX DESIGNER
Executive summary
CrowdPay centralizes transactions, invoices, and payouts into one platform for Finance and Project Managers.
Redesign the experience to reduce manual work, improve visibility, and build a scalable payment system.
Where the flow broke down
Engineering support required; manual adjustments; setup errors create incorrect payments.
Can't resubmit, bulk-approve, or reopen rejected transactions.
Unclear rejection reasons; stale rejected items linger; no clear status.
Failed payments lack explanations; status is hard to track; thresholds & fees hidden.
Generation depends on Engineering; limited bulk actions; no status history.
Limited dispute resolution; country options & fee estimates missing.
Scattered tools and manual work slowed payments and made mistakes easy to miss. Unclear status hurts contributor trust, and manual work costs more — one system makes payments faster and easier to scale.
What we set out to do
A simple, step-by-step approach
Tools: MS Teams · Confluence · Loom · Lucidchart / FigJam · v0 · Figma
Mapped how a contributor's submitted work moves through PM and Finance review, invoicing, and payout — including the retry loop when a payout fails.
Ship value fast with an MVP
The payment work touched many teams, so we aimed to deliver value fast. Instead of designing everything at once, we built an MVP to test early and improve quickly.
The core tools Finance needed to start managing payments.
More features and workflow upgrades based on feedback and business priorities.
⏱ TIMELINE: 1 MONTH TO DESIGN, PROTOTYPE & HAND OFF THE MVP
WHAT HELPED
Weekly reviews with Product, Finance, and Engineering to:
- Agree priorities
- Validate workflows
- Keep scope realistic
The Finance module, end to end
Create by CSV or manual entry, edit rates & hours, void with a full audit history.
Group transactions into invoices, add/remove before finalizing, track status through the flow.
Batch invoices, fix & regenerate failed payouts, bulk CSV import/export with a full trail.
A clearer way to manage payments
Clear status indicators · improved invoicing · transparent payout timelines · consistent UI patterns · accessible interactions · scalable design-system components.
Totals, transaction value, and audit metrics, plus a full table with filter/search, bulk selection, CSV upload, and status badges.
Business benefit: reduces manual work and gives Finance a single source of truth for status and history.
Expandable rows reveal associated transactions, batch "create payout" actions, and lifecycle status tracking.
Business benefit: groups data into auditable invoices and removes ambiguity about what's ready to pay.
A "Regenerate Failed Payouts" bulk action, failure reasons, and a full audit log capturing every change.
Business benefit: lets Finance self-serve fixes for failed payouts and gives a transparent, auditable trail.
A contributor-facing experience with insight cards, a month-by-month breakdown, and a 3-phase status map (Transactions → Invoices → Payouts).
How a transaction becomes a payout, status by status, across all three phases — the reference contributors and Finance both point to when a record looks stuck.
Business benefit: builds contributor trust by making status and failure reasons self-explanatory, reducing support tickets.
Reusable components support future payment features
A component-based UI — reusable tables, status badges, filter/search bars, modals, and bulk-action patterns — built for reuse across Transactions, Invoices, and Payouts. (A dedicated Design System case study is coming soon.)
One platform, built to scale
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Close teamwork across Product, Engineering, and Design.
Good UX comes from clear docs, teamwork, and testing — not just nice screens.
Test with more users across regions and payment methods.
More work & ways to connect
Other projects
Products across fintech, healthcare, AI, security, and travel.
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A UX designer with an engineer's mindset.
Senior UI/UX Designer with 6+ years designing enterprise SaaS and AI-powered products. Skilled in product design, design systems, user research, and front-end development. I create intuitive web experiences, dashboards, and scalable platforms, using AI tools like Claude, ChatGPT, Gemini & Figma AI to deliver user-centered solutions with measurable business impact.
📍 METRO MANILA, PHILIPPINES
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Crafting intuitive UX with an engineer's mindset.
where every design is made to build.
Hi! I'm Dawn, a senior UI/UX designer with 6+ years of experience. I create intuitive web experiences, dashboards, and scalable platforms. I connect design with development to deliver measurable business impact.
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